Apr 29
2007

Cutting the Clutter

Posted by pennell in Untagged 

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The Internet is a massive media and communications machine. It can be a great tool; but it can also be a great waste. Any investment a ministry makes on Internet-based technology must be carefully placed.

I believe this is the calling of WMtek. Often times we must help our ministry partners navigate a course that would otherwise be unclear. I came across a story that demonstrates this point well.

Charles Steinmetz retired from General Electric after a lifelong career. Later, a system breakdown had GE engineers stumped, so they called on Steinmetz as a consultant. After inspecting the machinery at length, he marked an "X" on a defective part and billed GE for $10,000. The company protested, asking for an itemization. Steinmetz's reply read simply:

Making one chalk mark $1.00

Knowing where to place it $9,999.00

In this day and age, all webs sites are not created equal.  Web strategies can be as diverse as the world we live in.  What should a ministry focus on?  We believe the WMtek Ministry Suite is a great example of "where to place" your strategy.  Let us show you how.